Business leaders in Redditch say they have pulled off a coup by bringing a screen-printed graphics producer into the town.
Family-owned Butchers Printed Products makes decals, fascias, stickers and transfers, which are found on cars, white goods, horticultural equipment, toys and windows.
Its most prestigious clients are Royal Warrant Holders which supplies goods and services to the Queen, the Duke of Edinburgh and the Prince of Wales, for whom BPP produces transfers and decals carrying the respective royal coats of arms.
BPP has moved into a 7,491 sq ft unit at Crossgate Road, Park Farm, in a £360,000 deal with Hanover Properties arranged by business property consultants John Truslove.
The new factory will house an extensive range of facilities including design, planning, manufacturing and customer care.
Part of the Elmes Group, BPP has been in business since the 1890s when it was a pioneer of transfer technology in the UK.
The company’s customer base includes many of the largest names in the industrial, commercial and promotional marketplace, and BPP has a policy of investment in the latest technology.
Chairman Tony Elmes and his wife Brenda became shareholders in the 1980s and bought the company in 1990 – their 28-year-old son Matthew is now the managing director.
Tony Elmes said: “Our previous factory was too large and we wanted more modern facilities with more availability of labour.
“We spent time with John Truslove in choosing our new location, which also needed to have additional office accommodation because our company has also moved into the realm of accountancy.
“Matthew is a Fellow of the Association of Chartered Certified Accountants and it is an area of the family business we are developing.
“We are delighted to be in Redditch which has a high skills base among its workforce in the screen and digital printing sector; this will be vital as we expand further into Europe.
“The recession has been tough for everyone, but we have a loyal customer base and pride ourselves on our service. Our printed transfer manufacturing side of the business has held up particularly well.”
Ian Parker of John Truslove said: “We view this as another major coup in attracting a nationally known and highly successful firm to Redditch at a time when so many companies are battening down the hatches.
“We worked hard with the Elmes family to find the right headquarters for their business and we are delighted that the premises at Park Farm have turned out to be good for them. They started manufacturing there about five weeks ago.”