A former Rover employee has been announced as the new boss of Porsche in the UK and Ireland.
Chris Craft has been appointed as the new managing director of Porsche Cars Great Britain.
He takes up his new role at the beginning of April, replacing Geoff Turrell.
Mr Craft, aged 52, worked at Rover before moving to Volkswagen Group UK in 1993, where he held a number of senior management roles, most recently as director of the Volkswagen brand in the UK.
He is regarded as a central figure in the separation of the Volkswagen and Audi retail brands and also served a stint as director of Skoda UK during which time the company reached sales of 40,000 vehicles for the first time.
Porsche Cars Great Britain is responsible for Porsche business in Great Britain and Ireland, as well as owning the Porsche Retail Group which operates five dealerships in the south of England.
Felix Bräutigam, Porsche AG director region Europe said: “Great Britain is the fourth biggest market for Porsche and a very important sports car market for us. We are happy to have found an experienced automotive manager with an in-depth knowledge of this market.”
