A former LDV dealer hit by the collapse of the Birmingham vanmaker has reopened for business under the Ford brand name.
Imperial Commercials of Halesowen celebrated its new lease of life with four days of activities, including a fun day for drivers and their families.
Local schoolchildren devised the slogan “Looking Fordward” for the rebadged business.
Imperial was one of more than 230 LDV dealers and suppliers hit by problems at the vanmaker, which went into administration with multi-million-pound debts last month.
The LDV Dealers’ Association said unpaid warranty claims and other debts owed by the manufacturer ran into millions of pounds and warned that further job losses were on the cards on top of the 810 already axed at the Washwood Heath plant.
About 200 staff at LDV dealerships across mainland Europe have been forced to work for nothing.
However, hopes of a rescue are growing with up to nine would-be buyers said to have expressed their interest in taking over the business from administrators.
Left, Alice Thompson and Sam Blackmore, both aged 11, of St James’s C of E Primary School in Stourbridge, celebrate their winning slogan with John Asbury, franchise manager of Imperial Commercials