Coventry company Terex Construction is to take on 69 new employees to meet the expansion of its production of platform scissor lifts for the construction industry and warehouse sites.
The business in Prologis Park, which already has 600 employees, will now manufacture the Genie Scissor lift, the first time they have been built outside the United States.
Ian Mullen, plant director, said: "This is a fantastic boost to both the Midlands and British manufacturing.
"This new line has created jobs for Coventry people and everyone at the Coventry site worked extremely hard to help with this investment.
"This has enabled us to offer those with expertise in wheel-based manufacturing the chance to work in this area again. The Terex Coventry employees are extremely proud to have been chosen as the site to manufacture scissor lifts for the European market."
He said Terex had seen a significant increase for their products in the continental market and by manufacturing the lifts in Coventry they would improve lead times.
Production of the lifts is running at 40 a month but that will increase to 70 a month.
"We shall support the whole of Europe with our lifts and not just the UK. We have a stable market," he said.
Turnover at the Coventry plant last year was about £350 million.
Laura Whelan, made redundant from Peugeot, and now a new employee at Terex, said: "After being made redundant at Peugeot I worked in a supermarket. I just did not think there would be opportunities in local manufacturing, so to be given the chance to work as a quality technician in this area again is great."
Terex Constriction is part of the US Terex Corporation which in 2006 had full-year net sales of £3.88 billion.