News of industry-boosting plans to build a new Nissan model in Sunderland have been welcomed 170 miles away in the West Midlands – with dozens of suppliers set to benefit.

Japanese car giant Nissan will create 2,000 jobs through a £125 million investment programme at the North East plant.

The vehicle will be built at the Sunderland plant from mid-2013 in a project supported by a £9.3 million grant from the Government, and will compete with models in the so-called B segment such as the Ford Fiesta and the VW Polo.

The news has provided a boost to the West Midlands’ automotive supply sector, as about 50 companies from the region supply to the plant.

Rachel Eade, supply chain specialist for the Manufacturing Advisory Service, said: “Nissan’s Sunderland plant is playing a significant role in the company’s European growth and it is great news for our automotive industry that it is strengthening its

presence even further in this country.

“Development of the ‘Invitiation’ sends a simple message to the rest of the world that the UK is a great place to build cars as seen by JLR, BMW and Ford’s recent investments.

“There are roughly 50 component suppliers in the Midlands that already supply Nissan, so this naturally will be seen as another opportunity to bid for and win new parts.”

Business Secretary Vince Cable hailed the news as a “clear vote of confidence” in this country’s manufacturing industry, while a union leader said the announcement was a “ray of sunshine”.

The workforce at Sunderland, where Nissan first started producing cars in 1986, will increase by 400 to a record 6,000, while thousands of jobs will be created among firms supplying the factory.

It is expected that the new model, with a current concept name of Invitation, will have an initial production run of 100,000 a year, helping to cement Sunderland as the largest car plant in the UK - a position it has held for the last 14 years.

In 2011, the plant’s 25th anniversary year, Sunderland set a new production record with more than 480,000 models rolling off the lines.

Trevor Mann, Nissan’s senior vice president for manufacturing in Europe, said: “This plant has a 20-year heritage in producing successful compact cars stretching back to the first Micra rolling off the line in 1992.

“I’m delighted that Sunderland has secured what will be another very important model for Nissan in Europe. It is a testament to the workforce, the ongoing support from the UK Government and all of our regional partners and suppliers.

“The additional volume will maintain Sunderland as the country’s largest car plant and we expect and look forward to a very busy future.”

Mr Mann, speaking from the Geneva Motor Show, where the new car was officially unveiled, told the Press Association there had been “competitive bidding” from other Nissan plants across the world to build the new car, praising efficiency levels at Sunderland.

“Production rates are very high and the plant has made year-on- year improvements for several years. It is one of Nissan’s most productive plants globally.”

Mr Mann admitted that the firm had some problems recruiting multi-skilled technical workers, but said it was increasing the number of apprentices it takes on.

Mr Cable said: “It is fantastic news that Nissan will be building the new model in Sunderland. The investment is a boost for jobs at Nissan’s plant as well as the wider supply chain.

“This latest announcement highlights the UK’s track record of attracting inward investment. Global vehicle manufacturers are beating a path to the UK’s door. They recognise that the Government values the automotive sector.

“Nissan was able to push on with developing this latest project thanks to the Regional Growth Fund offer.”

Nissan is one of several businesses in the automotive sector to receive conditional offers from the £2.4 billion Regional Growth Fund (RGF), which aims to support projects that will create jobs in areas of England dependent on the public sector and which are supported by private investment.

Paul Everitt, chief executive of the Society of Motor Manufacturers and Traders, said: “Nissan’s commitment to manufacture the all-new Invitation at its Sunderland plant is another vote of confidence in the UK auto industry and excellent news for the broader economy.”

Nissan produced more than 480,000 vehicles at its Sunderland plant last year, up 14 per cent from 2010 and a new record for a single UK car plant, largely down to the success of its Qashqai model.

The Sunderland plant also makes the Juke and Note models.