Jaguar has announced that David Beckham has been recruited as a brand ambassador to support car launches in China.
The former England, Manchester United and Real Madrid player will feature in marketing campaigns for Jaguar Land Rover in one of its most important markets.
Bob Grace, JLR China managing director, said: “We are absolutely thrilled that David will be an ambassador for Jaguar in China.
“David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication.
“He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.”
As part of a long-term partnership, the former England captain will star in a series of print adverts and TV commercials exclusively in China.
His role will initially see him feature alongside the new Jaguar F-Type Coupé.
He is expected to go on to feature in many more Jaguar brand and product communication campaigns over the years ahead.
Beckham said: “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British.
"I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-Type Coupé, a car that epitomises British craftsmanship.
"It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”
