Birmingham brewer Davenports has made its first canned lager in more than 30 years – and timed it to coincide with St George’s Day.
The company, which has been making beer since the 19th century through a range of different owners, has launched a new lager called England’s Glory, as it seeks to branch out from its specialism in cask ales.
The firm said the new lager would be brewed with quality hops to a “classic English lager taste” and is promoting it for consumption while watching cricket, rugby, football or for family gatherings or parties in the park. Davenports will be holding the launch event at Brindleyplace from 11 until 7pm on April 23.
Davenports’ spokesman Paul Steeples said: “What better day to encourage people to try our new lager than St George’s Day? We’re a Midlands company, a British company with a fabulous new product and we want people in Birmingham to come down and try it for themselves.”
Mr Steeples said the firm had enjoyed a strong response to a soft launch.
The beer will be launched in cans and on draught and supplements a range including Highgate Dark Mild.
The company started brewing beer in Birmingham in 1827 with Robert Davenport. His son Robert moved into Bath Row in 1852 and the business was gradually centralised there.
It became well known for its television jingle of “beer at home means Davenports”, but had disappeared from pubs in 1986 when the brewery on Bath Row, Birmingham, was closed.
The Post reported last year that Davenports was seeking a return to Birmingham, as it is currently headquartered on Smethwick High Street. It currently brews the beer at the historic Highgate Brewery in Walsall, previously owned by pub giant M&B, where beer has been made since 1899 but was close to closure before being saved by an MBO.