The Staffordshire-based brewer Molson Coors (UK) has become the first in the industry to commit to a voluntary agreement to reduce packaging.
The company has signed up to the Courtauld Commitment, an agreement between recycling body WRAP and major UK grocery organisations that aims to see less packaging and food waste ending up in household bins.
Retailers, brands and their suppliers are working in partnership with WRAP to develop new packaging solutions and technologies across the whole UK supply chain.
This includes using innovative packaging formats, reducing the weight of packaging, increasing the use of refill and self-dispensing systems and collaboration on packaging design guidance.
Molson Coors (UK) chief executive Mark Hunter said: “As a global family brewer, Molson Coors puts corporate responsibility at the heart of its business.
“This is not only the right thing to do, but also makes great commercial sense. The environment is becoming ever more important to the retailers who are our customers - and also to UK beer drinkers.
WRAP’s drinks category manager Nicola Jenkin said: “Signing up to the Courtauld Agreement is a great opportunity to demonstrate leadership within the alcohol beverage sector. Molson Coors (UK) has worked closely with WRAP in the past on initiatives such as light weighting beer bottles.
“This initiative resulted in an initial 13 per cent weight reduction, saving 4,500 tonnes of glass each year on their 300ml Grolsch bottles, before further light weighting on 300ml Grolsch and Coors Light bottles, saving an additional 4,000 tonnes each year.”