A new campaign to improve skills among workers in the Black Country is being launched by the area’s Chamber of Commerce in conjunction with the Learning and Skills Council and Chartered Institute of Personnel and Development.
The campaign gets under way on Tuesday with a breakfast event at West Bromwich Albion’s Hawthorns ground. Companies attending will hear from representatives of the Black Country Employment and Skills Board, as well as the LSC and CIPD, plus case studies from employers which have already taken steps to improve skills. Firms taking part will also be encouraged to commit to their staff training by signing the Skills Pledge.
President of the Black Country Chamber, Peter Mathews said: “Businesses can have the best machinery and resources in the world, but unless the staff are sufficiently skilled they will never reach their full potential. The skills gap has long been recognised in this region and now we are making headway in solving this crucial problem.”
LSC director for the Black Country, Mike Bell, said that given current economic pressures, it had never been more important to maximise the skills of the workforce, and this could only be achieved by the public and private sectors working together.
CIPD Black Country Branch chairman Robert Bowker, said: “Helping the Black Country to bridge the gap is something that the CIPD and its members are keen to support and drive in the workplace.”
For more information or to book contact Katie Martin on 0845 8724 271 or e-mail firstname.lastname@example.org