WWF is coming to Birmingham this week to ask businesses to turn off their lights to support action against climate change.
On Saturday March 28, 2009 at 8.30pm, people around the world will turn off their lights for one hour, WWF’s Earth Hour, to show their support for global action to tackle climate change.
Birmingham City Council has already signed up to support the event. Coun Tilsley, deputy leader said: “The city council fully embraces the WWF Earth Hour initiative.
“Birmingham has set an ambitious target of a 60 per cent reduction in carbon emissions by 2026, and is determined to achieve this by tackling the issue.”
Today and tomorrow, WWF, the conservation organisation, will be in Birmingham meeting with a range of people to encourage them to get involved.
The aim is to get commitment from iconic buildings, such as the NEC, Bullring and ICC, to take part in WWF’s Earth Hour and switch their lights off.
Restaurants will also be encouraged to hold candlelit dinners on the night and people can have their own lights-out party at home. Local schools, King Edward VI in Handsworth and Hall Green Infants, have already signed up to take part in the week leading up to WWF’s Earth Hour.
Colin Butfield, head of campaigns at WWF-UK, said: “We want to create a groundswell of support and Birmingham, as the UK’s second largest city, is the perfect place to spread the message.
“This is a real community event and we want other cities across the country to see what Birmingham is doing and follow their lead and sign up to WWF’s Earth Hour.
“There are all sorts of things people can do on the night from simply turning their lights off for an hour and registering their support on our website to hosting a lights out party.”
WWF’s Earth Hour aims to inspire a billion people in 1,000 cities to show global support for action on climate change.
So far 538 cities in 75 countries have signed up including Bristol and Birmingham in the UK.
Many iconic landmarks will be switching off their lights such as the Forth Bridge in Edinburgh, the Millennium Stadium in Cardiff, Table Mountain in Cape Town, Sydney Opera House and Paris’ Eiffel Tower.
Richard Branson, Nelly Furtado and Archbishop Desmond Tutu have all lent their voices to Earth Hour’s global call for action on climate change.