Midland luxury car manufacturer Aston Martin has unveiled the first new vehicle from its so-called 'Second Century' plan in Switzerland today.
The Gaydon-based company has showcased the new DB11 at the 86th International Geneva Motor Show, its latest GT car from the DB line.
The DB11 costs around £154,000 and has a 5.2-litre V12 engine which it has designed in house.
Aston says the car is the most significant new launch since the introduction of the DB9 in 2003.
The Second Century plan was announced by chief executive Andy Palmer after completion of his first 150 days in charge.
It is a comprehensive strategy for the ongoing growth and development of the company and in particular around new product development.
This latest news comes just a week after Aston decided to shun Sutton Coldfield as the location for its new factory to build the DBX crossover vehicle, instead opting for a site in St Athan near Cardiff.
Mr Palmer said today: "We aspire to make the most beautiful cars in the world.
"DB11 is the absolute embodiment of what an Aston Martin should be and we have worked tirelessly to ensure that DB11 combines both exceptional design with the latest technology throughout.
"This is not only the most important car that Aston Martin has launched in recent history but also in its 103-year existence."
First deliveries of the DB11 are scheduled to begin during the fourth quarter of 2016.