Staffordshire wall and floor tile adhesives manufacturer Norcros is sticking to its target of new growth after investing £1.2 million in updated premises and modern machinery.
Norcros, based in Tunstall, Stoke-on-Trent, has rolled out the expansion after securing a £140,000 Selective Finance for Investment in England (SFIE) grant from Advantage West Midlands.
The company, which is a division of Norcros Group Holdings, supplies adhesives, grouts and surface preparation products to the tile and stone market.
The £655,000 outlay on state-of-the-art machinery includes the arrival of a £80,000 Fanuc robotic palletiser, as well as fully automated silos and mixers. The scheme has created 15 jobs.
David Phillips, AWM's project and contract manager, said one of the agency's key priorities was to make sure eligible manufacturers had access to funding for growth.
"SFIE funding can often be the last piece in the financial jigsaw to trigger capital expenditure that leads to long-term improvements in productivity, skills and employment," he said.
He said the SFIE grant had played a pivotal role in helping Norcros safeguard its market position as well as creating and securing jobs.
"The consequences of AWM not helping with this project would be to deny a significant opportunity to strengthen the UK business activities of Norcros and also the potential of additional exports in the future.
"This would have led to Norcros taking business outside the UK - resulting in a negative impact on job creation and protection," he added.
Norcros managing director Peter Barlow said: "The funding from AWM was the catalyst for us and has accelerated our employment creation.
"The arrival of this new machinery will make us.
"It is the latest of its type and will reduce production costs and will also ensure greater quality consistency thereby making us more competitive in the marketplace. We are now able to supply everything within the tiling system as a one-stop-shop."
Norcros is now achieving a multi-million pound turnover with a prestigious project list that includes the Houses of Parliament, The Dorchester Hotel and Dubai Airport.
Mr Barlow added: "We have a plan for growth which will subsequently create further employment opportunities.
"Norcros has the potential - based on current performance - to become a leading company in its sector over the next five years.
"The use of wall and floor tiles is predicted to grow as home improvement companies encourage more people to think about upgrading their homes and products such as under floor heating overcome the negatives previously associated with cold surfaces."
The company's 10,000 sq ft factory, off Harewood Street, was formerly a redundant building which has been overhauled with a new roof, increased insulation and improved dust extraction. It is located next to H&R Johnson's main manufacturing plant.