Community groups that benefit from partnerships with businesses are encouraging others to seize opportunities.
Joan Blaney CBE, director of the New Town-based Community Education Training Academy, CETA, believes businesses can play an important role.
Ms Blaney and representatives from Kids Adventurous Activities were at an event hosted by Wragge & Co to launch National Pro Bono Week in Birmingham.
They shared the platform with influential legal professionals including Kevin Martin, the next President of The Law Society.
More than 100 people were at the event just part of the annual week of celebrations and events organised by The Law Society and supported by the Solicitors' Pro Bono Group that encourages legal work to be undertaken for free when Legal Aid is not available.
Talking before the meeting Ms Blaney said she believes CETA has been able to grow and support people because of the opportunities on offer from the business community.
Many of the people helped by CETA are women, often lone parents who have been out of work for many years.
"We work on the idea that anything is possible. If we have a dream we can see how to make it come true," she said.
This means showing individuals what skills will be required to make the dream a reality. It might mean a business offering work placements, mentoring or running mock interviews.
"Our work is about empowering people to enable them to make the changes they want to do for themselves and their family.
"It makes good business sense for the business community in Birmingham to invest in the people who are going to secure our economic future.
"It does not need to be money, it could be given someone an opportunity to get an idea of how they work and to help nurture people."