A Ludlow entrepreneur is offering an alternative to mainstream gyms in a bid to help more people get fit and enjoy healthier lifestyles.
Andy Hackney launched Pulse Health and Fitness two weeks ago and is already attracting a steady stream of regular clients keen to make the most of his ‘training with a difference’.
The qualified fitness expert, who spent the last five years plying his trade in France, has opened a fully equipped personal training studio in the town, providing users with a non-intimidating environment in which to exercise.
Based at the Rural Regeneration Zone’s Rural Enterprise Centre in Ludlow, the facility includes a full range of cardiovascular and resistance machines, free weights, a punchbag and access to the latest functional training tools.
“We’ve had a great first ten days in business,” explained Andy, who has spent more than 20 years in the fitness industry.
“A lot of people want to train, but are intimidated by the big gyms and get frustrated having to wait for machines, especially during the more popular periods. Pulse is different to anything that is currently available in the town.”
“People can either book training sessions where it is just me and the client in the studio or if they’ve got three or four friends they can hire out the facility for one hour.
“The one-on-one sessions are more detailed than in conventional gyms. We start off with a consultation first, talk through what they are looking to achieve and then develop a tailored plan.
“Every step of the way I’m there for motivation, support and advice so that people can reach their goal, whether that is losing weight, getting fit or training for a specific sport.”
Mr Hackney moved into the Evans Easyspace-managed Rural Enterprise Centre at Ludlow Eco Park during the middle of March after being impressed with the modern image of the building, its location, free parking and the flexibility of the licence – an essential element when trading as a start-up.
He also spotted an opportunity to offer his services to some of the companies already based there and at the business park opposite.
“There is a great vibe about the place and the Centre encourages inter-trading which I’m already benefitting from,” added Mr Hackney.
“With no membership and joining fees and the ability to just hire the studio for as little as £8 per person, it makes sense for workers to spend time exercising in their lunch hours or at the beginning and end of the day.
“The rental fees are extremely competitive and I only have to give two months notice on the licence so I have the flexibility to move to a bigger site if business dictates.”
The Rural Enterprise Centre is one of eight facilities being developed by Advantage West Midlands’ Rural Regeneration Zone and Evans Easyspace in a bid to provide much needed space for the region’s start-ups and young businesses. Over £1.5million has been invested in the Ludlow spoke, which contains 18 offices and 3 workshops over a 2-storey building.
This development alone equates to over 11,000 sq ft of high quality enterprise space in the town and will eventually provide a ‘home’ for 20 companies employing potentially 100 people.
Another four spokes are planned for development at Bridgnorth, Market Drayton, Oswestry and Ross-on-Wye.