Technical compression-wear specialist SKINS has agreed a sponsorship deal with European Ryder Cup star Rory McIlroy to wear its apparel .
The 21-year-old, who is ranked seventh in the world and played a part in the European team’s victory at Celtic Manor earlier this week, has signed a three-year contract with the firm, which has its UK headquarters in Lichfield.
It follows him putting SKINS G400 compression apparel, which has been designed specifically to cope with the stresses and strains golf imposes on the body, through its paces during a number of tournaments.
These included the US PGA Championship in August, an event in which he tied third, the same position he occupied at the end of another of this year’s Majors, the Open Championship.
“There are a number of products like this around but I’ve found SKINS to be the best and most effective,” said McIlroy.
“That’s probably because their G400 range apparel has been designed with the golfer in mind – not just on the course during tournaments but off it as well.”
In agreeing the deal, the Ulsterman follows in the footsteps of many other elite athletes spanning a range of sporting categories that have chosen Australian brand SKINS to enhance their on and off-field performance.
UK general manager David Ling said sponsoring a player who many astute judges believe is destined to become the world’s number one endorses SKINS’ determination to build on its reputation.
He said: “The G400 range has been well received and is selling well, but the tie-up with Rory McIlroy gives it a real seal of approval.
“To have one of the world’s best and most personable golfers wearing SKINS and singing its praises, especially one who is so young, is a massive boost for us. We couldn’t ask for a better ambassador to promote the brand.”