Wragge & Co has advised Buddy Media on its £443 million acquisition by Salesforce.com.

Technology experts from Wragge & Co advised the social media marketing platform on its acquisition by enterprise cloud computing company Salesforce.com.

A cross-firm team of seven technology specialists, led by corporate partner Richard Goold, provided advice on the UK aspects of the deal, including providing expert advice on corporate, options, tax and employment issues.

Mr Goold said: “This is one of the most exciting technology deals so far this year and is already being described as one of New York’s largest technology M&A deals. A hugely important move for Buddy Media, it needed a full-service legal adviser that understands its sector and provides a fast, effective response.”

The team included associate Rosemary Aves, solicitor Rick Dhillon, solicitor Paul Harrington, partner Andrew Manning Cox and partner Neil Pearson. They worked closely with Buddy Media’s general counsel, Natalie Stein, and with its US advisers Lowenstein Sandler PC.

Buddy Media is a leading social media SaaS (Software as a Service) company with a roster of customers that includes eight of the top 10 advertisers.

The transaction, which is structured as a cash and stock merger, is expected to be completed during Salesforce.com’s fiscal third quarter ending on October 31 and is subject to customary closing conditions.