The first intake of trainees at the Wesleyan Academy has graduated with flying colours.
The team of 13, joined the Birmingham mutual insurer’s in-house training scheme in January from a wide variety of backgrounds.
All are now on their way to becoming first class financial advisers with in-depth knowledge of their own particular client sector. Wesleyan offers specialist financial advice to doctors, dentists, teachers and lawyers.
Wesleyan commercial director Steve Deutsch said: “When we made the decision to grow our sales force earlier this year, we were clear that we didn’t want to just rely on the existing market to find new recruits.
“That was absolutely the right decision for us as the Academy has attracted an impressive calibre of candidates from both industry and non-industry backgrounds.
“Trainees have included a doctor, ex-teachers and pharmaceutical sales people. These people obviously have very relevant experience of the markets we serve.
“It’s exciting to see the first group of Academy trainees graduate into the field. The enthusiasm and commitment that they take with them, along with the in-depth training and knowledge, should put them in good stead for a long and successful career with Wesleyan.”
John Baker, a former sales director of a print company and one of the new graduates, said: “I’ve had an amazing journey since joining the Wesleyan Academy in January.
“I’ve been incredibly impressed with the level of training offered and the resources that Wesleyan has invested in delivering a top notch sales force. The initial Academy training provided me with the ability and tools to start meeting clients and identifying needs and solutions. One of the best things has been the support network that has developed out of the Academy.”
Wesleyan announced plans to increase its sales force by 50 per cent, creating jobs for more than 100 financial consultants, earlier this year.
The training programme takes 31 weeks to complete and combines 500 hours of workshop training for recruits new to the financial services industry – which is cut to 400 hours for those with previous experience – with 16 weeks of sales development training.