Wesleyan Assurance is rolling out its new financial services for lawyers to other areas of the country six months ahead of schedule.
The decision follows the successful launch in the West Midlands last year of the bespoke operation, called Wesleyan for Lawyers.
Birmingham-based Wesleyan said yesterday that it was setting up new sales teams and developing relations with lawyers and their firms in the east midlands, the north, the north west, the south west and Wales.
Wesleyan for Lawyers was set up in July 2007 to provide financial products and services specifically for lawyers and law firms. It followed the society’s successful development of similar businesses to target doctors, dentists and teachers.
Wesleyan group chief executive Craig Errington said: "The success of Wesleyan for Lawyers in the West Midlands has been encouraging with sales ahead of expectation.
"Before launching the service we did a great deal of research to find out what lawyers want from a financial services company.
"This has given us a detailed insight into the market and enabled us to create tailored services and products that legal professionals can really benefit from.
"Research carried out at the end of last year showed that 50 per cent of lawyers surveyed in the West Midlands were aware of Wesleyan for Lawyers as a company that offers specialist financial advice to legal professionals. Not only that, Wesleyan for Lawyers was the first financial services company that spontaneously came to mind amongst those surveyed. Given that we started 2007 with a zero brand awareness, these are really encouraging results.
"We are confident we can repeat this same success in other parts of the UK and look forward to the challenge."
Paul Farrow, chief executive of Birmingham Law Society, said: "Some of our members have been actively involved in helping Wesleyan for Lawyers evolve some of the products aimed at lawyers."
Wesleyan, which is rated the strongest of the country’s mutually-owned life offices, recently announced plans to expand its total sales force by half over the next two years.
And it has confirmed its ongoing sponsorship of Birmingham Law Society. It is to back the 188-year-old society for the next 12 months, the second year Wesleyan has supported BLS.
Mr Errington said: "We are delighted to continue our sponsorship of Birmingham Law Society. This has been an important relationship for us as we have developed our insight into the legal market.
"It has been through a mix of intensive research into the lifestyle of lawyers and building connections within the legal community that we have been able to create the tailored financial services and products that have proved so popular with lawyers in Birmingham and the region."
The support package includes headline sponsorship of BLS' two flagship events, the annual president's dinner and the Legal Awards. The success of Wesleyan for Lawyers in the West Midlands has been encouraging with sales ahead of expectation