Warwick-based youth theatre Playbox is benefitting from a much more business focused approach.
In 2000 Playbox business sponsorship and funding support contributed just £15,086 (11.5 per cent) of the company's annual income.
In 2005 this figure had escalated to £111,498 (32 p er cent) of annual income,an increase of £96,412, over 600 per cent.
Director of corporate alliances, Liane Howard, said: "When I joined the company in 2002 there was an urgent need for funding if the organisation was to continue to develop.
"By using the corporate sector for this funding we have added a whole new dimension to our work. Not only has it provided us with a clear financial benefit, but it has also allowed us to give something in return to the businesses which support us.
"For example, we have hosted numerous corporate events at our theatre, the Dream Factory, turning previously stuffy and boring conferences and awards ceremonies into professional, memorable and creative events. We have trained lawyers, chief executives, recruitment consultants, venture capitalists and top retailers in communication and presentation skills using theatre-based techniques.
"And we have run thea-tre workshops for the children of staff from the companies which support us.
"This may not be new or groundbreaking for major UK arts organisations but for us, a theatre company for young people, it has transformed our organisation.
"Other organisations like ours should not be afraid to embrace all that the corporate sector can offer - it is a two way street and artistic integrity does not have to be compromised if you work closely and sensitively with your sponsors."