I'm always fascinated by people's perceptions of "relative values".
My favourite story is the entertainment lawyer who, sitting on a yacht at the Cannes Film Festival sipping Champagne, told me he refused to subscribe to Sky Television a few years ago because £250 was a "rip off".
£250 for a full year of blockbuster movies, top sporting events and a wide range of other entertainment versus £250 for 45 minutes of his advice. No contest.
Just before Christmas 16 of us went for a festive evening at a top Birmingham restaurant.
We had a great time over four hours until the bill came when a few eyebrows were raised. Smiles broke out when someone pointed out that it was the equivalent of an hour's meeting with four of the city's senior lawyers sat round the table.
To be fair to lawyers and other professionals, just briefly, they would argue that their advice could save a client hundreds of thousands of pounds, make them millions on a deal or keep them out of jail, in which case the legal fees would represent excellent value for money. And I would agree, everything's relative.
On a sporting level, it is interesting to observe the latest contract negotiations between Thierry Henry and Arsenal.
He's reportedly been offered £30 million over five years, financed in part by our Sky subscriptions.
Compare that to the Burton Albion goalkeeper who kept his non-league team in the FA Cup earning them a lucrative replay at Manchester United. He's now out of contract and trying to secure one with a league club, probably for less than £1,000 per week. The goalie has contributed more to the security of Burton's finances than Thierry will to Arsenal.
In my capacity as chairman of Ashley Giles' Benefit Year 2006, I've had one or two people question whether benefits for international cricketers are appropriate in the 21st century.
This situation is another classic example of "relative values". Ashley has been a loyal Warwickshire player for 13 years and realistically has a maximum of three years at the top.
Apart from putting pride into the nation last summer as a member of the Ashes-winning team, Ashley is one of life's "good guys".
He is voluntarily contributing a substantial amount of his benefit to a Birmingham charity, Cure Leukaemia, and has already raised over £100,000 for four different charities since the Ashes victory.
I'm a big believer that society should support people like Ashley who has contributed through his sport but who hasn't necessarily had the rewards relative to his peers in other sports, especially when he is such a generous supporter of charities.
It is gratifying that, with the exception of a few whiners, Ashley has the over-whelming support of the local and national community as evidenced by the early sellout of his launch ball at the 850-seater Metropole Hotel on January 28. Further information on Ashley's events from Alison Prosser on 07769880888.