Mills & Reeve has won a place on the legal panel of LSE-listed Trafficmaster alongside Pinsent Masons. The process involved a competitive tender by four national or City law firms.

Trafficmaster, a member of the UK’s Low Carbon Vehicle Partnership, has a suite of intelligent driving services available in the UK and North America and is the driving force behind Fleet Director, Trackstar and Smartnav.

Fleet Director aids employers by providing real-time tracking of vehicles from the desktop, combined with advanced navigation with live traffic information. This fleet management technology helps business improve operational efficiencies, reduce costs and cut their carbon footprint.

Smartnav is an award-winning intelligent route finding service that uses satellite navigation and live traffic information to find the most efficient routes for drivers and save them time in traffic jams.

Trackstar is an advanced stolen vehicle tracking service that provides vehicle owners with 24-hour vehicle monitoring and protection.

Mills & Reeve’s client partner for Trafficmaster, Birmingham-based Julian Smith, said: “We are delighted to have this opportunity to build a long-term relationship with Trafficmaster. As a substantial and growing business with enormous potential and vision, Trafficmaster is a client that we are delighted to have on board.”

The tender was led by corporate partner Julian Smith, assisted by partner and head of technology, Isabel Napper, M&A associate Ben Turner and equity markets associate, Stephen Hamilton.

Mark Schwarz, group commercial director of Trafficmaster, said: “I was impressed with Mills & Reeve’s expertise across the board as well as their pragmatic approach to client issues.”