A team from the Birmingham office of Freeths - formerly Freeth Cartwright - have scaled new heights to raise awareness of the law firm’s rebrand.
Following on from the name and logo changes, an in-house competition is running across its 11 offices to see who can take a photo of the new branding in the most unusual places.
The team from the Birmingham office scaled Mount Snowdon and unveiled the Freeths banner when they hit the summit.
The team included Richard Beverley, Parminder Latimer, Nathan Holden and his son Sam, Mushtaq Khan, Wyn Charles, Ashika Patel and Roxane Savage.
Mr Khan said: “Lawyers are known as being competitive, so when we talked about the branding picture challenge, we knew we had to take it to the next level - so we did.
“Even though I have climbed Snowdon before, it is always a challenging endeavour for experienced and novice hikers. “This latest climb was a great team exercise, and we’re pleased that we have been able to take the Freeths branding, quite literally, to new heights.”
Following on from the Freeths rebrand, a Tour de Freeths cycling challenge was also completed, with teams of riders pedalling a 500-mile route that took in all 11 offices. The tour raised in excess of £15,000 for Cancer Research UK.
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