Black Country law firm Enoch Evans has broadened its services for business clients, following the recruitment of intellectual property specialist Amy Hylton.
Ms Hylton, who is a graduate of Birmingham's College of Law and the University of Liverpool, brings experience in commercial law, especially trademarks for assets such as company names and logos, website compliance, and commercial contracts.
She said: "I'm really excited to be joining the intellectual property team at Enoch Evans, especially at a time when many company bosses don't realise they can protect their brand - or even that they should.
"It's very important that people who invest in their product and identity, and work hard to build a good reputation, protect this intellectual property from rivals who might steal or mimic their names, images and designs."
David Evans, managing partner at the Walsall-based firm, added: "We're delighted to welcome Amy aboard.
"Her experience is a huge asset - not only to Enoch Evans but to local business owners too.
"We know that some people try to trademark their assets themselves only to come unstuck when they discover their protection is inadequate."