"Times are changing and Buller Jeffries with it." So says the firm's senior partner, Roger Coates, who has seen many changes in legal and business life in a career of 50 years in litigation, including nearly 40 at the helm of this leading Birmingham practice.
Reflecting on the recent past, Roger continues: "There have been more changes in the law - solicitors and barristers - in the last ten years than in the previous 40 and Buller Jeffries has changed, and will continue changing, to meet the challenges of the new legal and commercial environment.
"The key to the next 50 years is adaptability to changes in that market, not least having regard to the imminent emergence of the so-called Tesco law firms.
"This is why our merger with Dawkins & Grey is so important," says Roger.
"It restores a balance to the firm boosting its work in commercial property and private client.
"We have an established national reputation in the insurance litigation world. We have had and continue to receive instructions in major and complex cases in the fields of products claims and construction where we cross swords with big London firms and, I believe, more than hold our own."
Buller Jeffries also has a reputation for local authority work at a time when whole new fields of claims such as stress, bullying and actions against schools, are a serious financial concern to local authorities and their insurers.
"We have some star players - Geoff Lewis has been at my right hand for many years along with Derek Adamson, who is recognised in Chambers as the Midlands' leading defendant personal injury solicitor. Together we have grown the breadth of the insurance practice," says Roger.
Over the last two years the firm has set out to expand its niche areas of expertise to a broader spectrum.
Roger Coates' daughter, Caroline, now a partner in the firm, was the chair of Birmingham Future and is currently the deputy vice president of Birmingham Law Society. Caroline's work in promoting the city of Birmingham has undoubtedly introduced Buller Jeffries to a whole raft of new people.
"We must clearly take advantage of the benefits that this public face has given us and we have taken two key steps towards it," says Roger.
This is a reference to the capture of Clive Vernon, serious player in the commercial property field, and to the subsequent growth of work in both commercial property and private client under Clive's leadership.
The second key step is the merger with Dawkins & Grey.
Judy Bonegal, Dawkins & Grey partner before the team joined Buller Jeffries, says that the two firms could not have been a better fit.
"It wasn't just our commercial property and private client work that complemented the existing Buller Jeffries team, but also the ethos and enthusiasm that both firms shared," she explains.
"Our watchwords are quality, efficiency and integrity.
"We build strong and long-lasting relationships with our clients because we know that, alongside first-class work, they value openness and continuity.
"We train and retain our people so that our clients can deal with the same people on a day-to-day basis, and those staff are experienced lawyers," adds Judy.
Buller Jeffries remains committed to these traditional values but has taken the opportunity to relaunch its website. This provides clients with greater information on the firm's capabilities in a wider field and can be found at www.bullerjeffries.com.
"With these changes I feel much more confident for the future" says Roger.
"The Dawkins & Grey team seem to have an immediate rapport with our long-term employees.
"This is a people game and so this could not be more important. It means we can offer capable, trustworthy - and frankly nice - people to look after the clients while giving our own fee earners a varied, interesting and indeed challenging career in a firm which is now becoming a serious player in additional fields of legal work."
Buller Jeffries now employs over 60 people at its Birmingham and Coventry offices.