A Birmingham law firm is telling its staff not to shirk on their holiday entitlement.
Blakemores says having proper breaks is crucial to commercial success.
The move is part of a bid to obtain the Investors in People Work Life Balance Model early next year.
Amongst the steps taken to kick against the trend of staff ditching their vacation for more time in the office it has altered the dates of the holiday year.
Instead of running from January 1 to December 31, which it percieves to be a "restricting factor" in staff being unable to take their full quota of annual leave, the period will now go from May 1 to April 30.
An internal survey discovered that a majority of the firms 160 fee earners were losing up to two weeks holiday each year through failure to book time off.
This was despite nearly 50 per cent admitting that time off enabled them to recharge their batteries and helped them cope better with workplace stress.
Human resources manager Alex O'Toole said: "Growing tensions between life and work are hitting organisations hard.
"Blakemores has given its full commitment to achieving the Investors in People Work Life Balance Model, and a key element of this is the constant review of policies to ensure that people have the flexibility to meet the pressures on their time.
"Our employee feedback indicated that by changing the start of the holiday year to May 1 staff would find it easier to take their full entitlement of annual leave. This is something which the firm feels should be strongly encouraged."
But the lure of desks over departure lounges cannot be solved by taking such actions alone.
One third of people questioned in a recent West Midlands business survey blamed their unwillingness to take breaks on a heavy workload, showing major concerns that deadlines would not be met if holidays were taken.
Blakemores says this is a modern business culture which it is "desperate to move away from".