The return of Led Zeppelin has seen fans clicking on to an interactive web site designed in the Midlands.
Did you know for example that the group first performed as The New Yardbirds? Or that lead singer Robert Plant was born in West Bromwich? The site designed for BBC Hereford and Worcester has already attracted thousands of visitors since it was set up in late September. Creative and technical input came from Persuaders Media - a digital marketing agency based in Birmingham's Jewellery Quarter.
Co-founder of the company, Stephen Aris, who lives in a village close to Malvern, said: "We worked with the BBC to create an interactive map of the region charting the last 40 years. The map is really about people's stories - rather about the artists themselves.
"Hereford and Worcester has a truly rich musical heritage, and I was amazed to find out that my village pub was the local for Black Sabbath - and that they recorded nearby; and that Eric Clapton actually played another small pub close by as a bet with Elton John and Ian Botham.''
The site includes a collection of bizarre stories about famous rock stars that were either born or played in Herefordshire and Worcestershire.
You can find out why The Beatles, just as they hit the big-time, chose to play at a tiny club on the banks of the River Severn; what Robert Plant and John Bonham got up to during their pre-Led Zeppelin days; why Bob Dylan went ghost hunting at a stately home in Worcestershire; and which club in Kidderminster had John Peel as its DJ.
And if you have a story to tell about meeting a rock legend in the two counties, or remember going to a local gig to see a band that became famous, then you can go to the site and record your own memories.
James Coghill, managing director of BBC Hereford and Worcester, said: "Even the most fervent music fan doesn't really realise just how much musical heritage we've got in our area, and the Music Map is proving addictive - once you start to explore it's difficult to stop!"
Persuaders Media is a long-established digital agency.
The company has undertaken a number of projects for the BBC including the Rugby World Cup. Its client list has included Lever Brothers and Advantage West Midlands.
Facts about Led Zeppelin from the site include: Robert Plant was born in West Bromwich but grew up in Kidderminster, and he still lives in the area; John Bonham was born in Redditch, died in 1980 and is buried at Cutnall Green; the band first played in Scandinavia in July 1968 as The New Yardbirds; their first gig as Led Zeppelin was at Surrey University in October 1968 and the original line-up played their last gig in Berlin during July 1980.