The TIC in Birmingham is to host a demonstration event of US company SolidWorks Corporation's latest design programmes on June 22.
SolidWorks sees its mission as "unleashing the power of 3D" for everyone involved with engineering product development.
Steve Oxley, of Warwick-based engineering software specialist Solid Solutions, has invited companies from around the region to TIC's Design School of Excellence for a day of demonstrations and computer lab workshops using SolidWorks software.
This focuses entirely on mechanical design and aims to help manufacturers get new products to market faster. It has attained the status of global 3D standard in this field.
Owned by Dassault Systemes SA of France, Solid-Works' software is believed to be used by around 400,000 designers and engineers worldwide. Most recently it has been used by global product design consulting and technology company Altair Engineering Corporation to develop new technology buses in the USA.
These are expected to lower cost-of-ownership by 40 per cent over a public service vehicle's life.
Mr Oxley, who will run the day's programme, said: "We are delighted to be introducing Midlands companies to this worldbeating technology. The TIC, with its established reputation in automotive and engineering product design, is the ideal location for these demonstrations."
Based on its engineering and computer technology faculty, the University of Central England's TIC has become one of the most sought-after institutions of its type.
Its close links with industries from engineering product design to broadcasting has helped it attract record intakes of students, and enjoy high ratings in the Guardian's university guide.
TIC's head of design and innovation, Dr Peter Rayson, hosts the day.
He said: "This is impressive software. TIC is known for design expertise through work for the West Midlands Technology Network and Accelerate. We hope to forge closer links with Solid Solutions."
TIC is currently being ranked amongst the top ten of comparable university faculties. Overseas universities are now actively seeking alliances and collaborative partnerships with the centre.