If the secret to entrepreneurship is to use your skills in an original way - then perhaps Charlotte Yarnold from Warwick is on to a winner.
Trained as a costume maker at top theatre college the Bristol Old Vic, at just 19 Miss Yarnold was the youngest seamstress to work for the Royal Shakespeare Company.
But realising her eye for design could be put to other uses, she has used her skills to set-up her own business selling designer items for the home.
Miss Yarnold, now aged 32, has opened her own store, La Maison, on Swan Street in Warwick. She attributes the support of her family to achieving her goal.
"I think people can often be very cynical nowadays about a new venture, but I was shocked to find that in my case the absolute opposite was true. Everybody I've talked to has been really supportive and that's really helped me to achieve," she said.
Deciding against entering the cut-throat and throwaway high street clothes fashion sector, Miss Yarnold began to concentrate on developing her knowledge of the home furnishing market.
She said: "When you make clothes yourself, people often assume you can produce copies of couture dresses for a fraction of the price. But with the work involved that's simply not possible.
"I think people have been influenced by makeover shows on TV but they've realised that the result is rushed and can't last."
According to Miss Yarnold, Warwick is beginning a renaissance that has seen a boom in creative retail businesses.
She said: "Twenty-five years ago I think the town died. However, in the last few years it picked up again - I think younger, creative blood working alongside older members of the town is a great mix."
At first intending to produce items herself, research revealed that stock could be obtained at lower costs and supply times. However, she hasn't completely disregarded her former training.
Charlotte said: "If a customer comes in wanting a particular type of tablecloth or curtains that they've been unable to find - then I will still offer to make it for them. However my priority right now is to concentrate on building up La Maison.
"In the long term I'd like to start a chain of La Maisons - but at the moment I want to concentrate on making this one a success."