A service to help parents keep their kids entertained is gaining national acclaim for a West Midlands web company.
IdeasForTheKids.com was set up a year ago by entrepreneur Manny Coulon to help parents find days out and activities for their children.
After scooping third prize earlier in the year as Best Kids Website in the BT Online Excellence Awards – behind the BBC’s CBeebies and Disney sites – the business has just been voted as one of the top ten new companies in the Midlands in the HSBC Start-up Stars Awards.
The company, based at the University of Warwick Science Park’s Business Innovation Centre in Binley, Coventry is now waiting to hear if it makes the cut to be put forward for the national awards later in the year.
Manny said: “We are thrilled to have been recognised in this competition and it shows just how far we have come in the space of a year.
“Of course, we would be delighted to progress further but to have already been selected from a pool of 1,500 other business in the region is a great achievement.”
The website is going from strength to strength with over 10,000 visitors heading to the site each week – a figure that’s set to increase in the coming months, especially through the school summer holidays.
Parents looking for a day-out with their children type in their postcode on the site and give a brief description of the type of activity they are looking for.
The IdeasForTheKids website then highlights a range of places to go within a certain radius from its database of over 11,000 family friendly venues and attractions around the UK.
Manny said: “Every attraction gets a free listing but we also offer enhanced listings which gives them the chance to update their write-up with forthcoming special events and to add their logo and some photos.
“Increasing numbers of attractions are going for that and seeing significantly more traffic as a result.
“The real strength of IdeasForTheKids is that it makes it really easy to find fun and exciting places to take you kids, wherever you are in the country.
“Being the most comprehensive source of child-friendly attractions, we regularly get feedback from our users who are surprised at how many great venues and attractions they never knew existed just a few miles from their doorsteps.
“Naturally, the site’s success is also good news for the venues and attractions as it helps drive more business their way.”
Karen Aston, centre manager at the Business Innovation Centre, said: “We are extremely proud of IdeasForTheKids. We are all keeping our fingers crossed that they progress further in the HSBC Start-up Stars Awards as they deserve the recognition for such a fantastic business.”