New kid on the Birmingham radio block Kerrang!105.2 has seen a drop-off in listeners, industry figures have shown.
Bosses across the region have been keeping a close eye on how the station, launched last year, performs.
The guitar-rock based operation saw the number of average weekly listeners fall to 260,000 in the quarter ending this June, from 324,000 in the quarter ending in March.
Managing director of Kerrang! UK Adrian Serle said: "We're happy with our performance. We've had 18 industry awards in our first year and we're bringing money in.
"Our listener hours have fallen quarter on quarter by 156,000, but compared with the drop across region, around 1.5 million, that is a blip."
However a spokeswoman for audience research organisation RAJAR - which analyses radio performance and released the figures - said the percentage reach for Kerrang! 105.2 had dropped quarter on quarter from nine to seven per cent.
Bosses with 100.7 Heart FM are celebrating its weekly listener average rising from 864,000 to 866,000, when you compare the first and second quarters.
Paul Fairburn, managing director of parent group Chrysalis Radio Midlands, said: "We are delighted with the increase in listening at 100.7 Heart FM."
However, The stations's year-on-year total dropped from 938,000 to 866,000.
A spokeswoman said that 2004 total came as an almost unprecedented high and totals which dropped in comparison were picking up each quarter.
BBC WM (Birmingham and Black Country) saw its weekly listener averages in the quarter ending June hit 336,000 compared with 328,000 in the same period last year.
The spokeswoman said: "Adrian Goldberg and Ed Doolan continue to be the station's most popular presenters with more listeners tuning in to both the breakfast show and the mid-morning programme."
The New 96.4 BRMB had an average weekly total of 567,000 in the quarter to June 2004 - that compares with 453,000 in the same period this year.
Saga 105.7 FM's weekly average figures fell from 424,000 in the quarter ending in June last year to 406,000 in the equivalent this year.
Nationally, commercial stations struggled to keep up with the BBC. The commercial sector audience share dropped slightly to 44 per cent while the BBC's remained solid at 54 per cent.
Leading the way for the corporation was Radio 1, and heading that charge was Chris Moyles, whose breakfast show audience rose to 6.26 million, an increase of 500,000.
The number of Britons tuning into radio stations increased by 1.6 per cent to 44.6 million.