PR experts from the Midlands have urged former Lib Dem leader Charles Kennedy to maintain a low profile to rebuild his career.
The party head stepped down after admitting to a drink problem following months of press speculation and a range of attacks from senior colleagues.
Media and Marketing asked a range of Midlands experts what his best policy would be to relaunch his public life.
Director of Bromsgrovebased Liquid Public Relations Elisabeth Lewis Jones, who is also national treasurer and director of the Chartered Institute of Public Relations, said he should step back keep a low profile.
She said: "It is worth him considering his "stakeholders" - the most important of which must be his constituents.
He needed to show them that he was actively working for them in order to regain their respect and trust.
She said: "Once a high profile person has admitted a personal problem they need to step away from it and concentrate publicly on a different element of their life.
"Being pictured near a bar or a pub - even innocently would give the press plenty of ammunition and picture editors a field day."
Claire Oliver, current chair of CIPR's Midlands group and managing director of McCann Erickson PR in Shirley, echoed the view that he should stay away from publicity.
She said: "He should try to move the focus away from his personal life and on to his professionalism by going back to basics, working at a grass roots level for his constituents. That will provide a good foundation for rebuilding his political career over the longer term if that's what he decides he wants to do."