Wooden sandals, sex education and vibrators that mimic the human tongue are just three of the issues weighing on Garry Watts' mind as he seeks to expand Britain's SSL International, owner of the Durex condom brand.
Under Mr Watts' leadership as chief executive, SSL is generating strong growth from its 76-year-old Durex brand, as well as trying to revive its neglected but still iconic Scholl sandals, and tentatively probing the delicate area of sex toys.
In January, UK beauty retailer Boots scrapped plans to stock SSL's Play range of three vibrators - the Charm, the Wand and the Little Gem - but not before SSL gained significant exposure in the headlines.
The sex toys are now being trialled in Boots' rival chain Superdrug - 12 stores in England and all 27 Superdrug stores in Scotland.
"Sales are not setting the world alight, but they're beginning to get established," Mr Watts said.
He remains optimistic for the sector, however, which he estimates as worth over $1 billion a year worldwide, and the group is about to launch the product in Manhattan next month.
The secret to a good vibrator, he says, is discretion. SSL's Play range are inconspicuously packaged and relatively quiet.
Mr Watts is also looking for growth from SSL's 106-yearold sandal business Scholl, as well as footcare products.
The company is targeting an overall £52 million operating profit by March 2007, compared to the £40 million it posted in the year to April.
"We've not done a particularly stellar job with Scholl shoes, probably over the last 15 years," he said.
With sales of about 200,000 in the UK each year, compared to a UK footwear market of 300 million pairs, Mr Watts sees huge possibilities for growth and is trying to reposition the brand by making it more fashionable.
"Scholl sandals is a bit of a wild card," he said. "I could see it doubling. Look what Clarks and Birkenstock have done - it's entirely possible to wake up the brand."
He is also confident the group can continue the strong growth of its footcare division, which raised sales by 5.3 per cent last year buoyed by its Party Feet gel insoles, designed to soothe the soles of women wearing high heels.
"You should see a succession of products brought to market over the next six to 18 months," he said, declining to give further details. "Growth could get into high single digits, and maybe into low double digits for a short time."
Durex and sex toys comprise about 40 per cent of SSL's branded consumer sales, while Scholl contributes 18 per cent and footcare about 23 per cent. Smaller localised brands such as its Meltus cough syrup make up the balance.
While margins in most of SSL's businesses are relatively high, the company has also been drawn into a less profitable project - the fight against the world's AIDS epidemic.
SSL has contributed to sexual health projects from the slums of Brazil to India and China - ventures that yield little profit, but create awareness of condoms.
"There is some element of pure naked commercialism, but I'm very keen that we don't ever get seen as exploitative," he said.
The benefit comes from young people trading up to branded condoms, such as its Kohinoor brand in India, as soon as they have disposable income.
"If you're an Indian youth and you feel you're going to get lucky, you simply don't want to pull out a government-subsidised condom," he said.