A Staffordshire high pressure die caster with a sporting pedigree has fought back from the MG Rover closure by securing nearly £2 million worth of business in the automotive sector.
JV Murcott has used its reputation for complete project management to over-come the loss of sales following the Longbridge collapse, adding several major new clients to its customer base in the process.
Significant success has come from the export market, with the firm now producing parts for a sports car manufacturer in Germany.
It has also helped design crank case castings for motor cycle producer Triumph, while it is exploring opportunities in the non-automotive sector.
JVM is continuing to produce more than three million aluminium studs per year for the boots of rugby players.
The success of the 21mm version - 3 mm longer than conventional studs - first came to prominence when the World Cup winning England rugby team wore them in the semi final against France and final against Australia, both of which were contested in torrential rain.
The aluminium studs are now being used by England, Leicester Tigers, and the British Lions as well as being supplied to manufacturers like Nike.
Wayne Murcott, business development director of the company, said: "We had seen the MG Rover scenario coming for some time and had worked hard to diversify our business so that our reliance was reduced by nearly 90 per cent.
"Rover was worth about £2 million of our annual sales, but this forward planning meant we had a number of potential new deals in the pipeline so that when the inevitable happened we could quickly start to replace the work within months."
The company's foundry in Tamworth is equipped with advanced, fully automated machinery and, through just in time principles perfected in the automotive sector, supplies engine, cosmetic and structural products to the white goods, defence, electronics, medical and bus and truck markets.
Turnover in 2006 will be just short of £11 million, whilst staff levels have remained at 150 employees throughout the year.
Mr Murcott said: "The way manufacturing is going, there are very few die casters out there who can match our expertise and proven track record for understanding and delivering exactly what the customers want.
"We're still following the principles adopted by our grandfather Joseph Murcott, who started the business in 1929; that is remaining independently financed and not being frightened to try something different or attack markets that most people would prefer to stay clear of.
"During the last six years of trade we have been developing our understanding of the Asian market, and now believe we have identified a niche market for our company to develop in mainland China."
JVM's success has been helped by financial and strategic support from the Accelerate initiative and Business Link Staffordshire, with the company taking part in Supply Chain Improvement Projects.
It has also used £20,000 of business development funding to install new IT equipment and production control software, which has streamlined processes and improved the flow of real time information.
Ian Kiley, of Business Link Staffordshire, said: "The JVM team have pursued a strategy of differentiation based on product quality and technical innovation, whilst also improving operational efficiency.
"This has allowed them to move into new markets and achieve a number of cost savings."