ITV's 2006 volunteering campaign 'Big Clean-Up' encourages people all over the country to get out for a day on Sunday 17 September, designated by the United Nations as 'Clean Up The World Weekend', and volunteer on projects that will improve their local communities. The ITV campaign will motivate thousands of volunteers to get involved in local initiatives and make a real difference to where they live and work.
To start the campaign local businesses and ITV have linked with Cares, a Business in the Community initiative, to get employees involved in 60 projects across the UK.
Julia Cleverdon (right), chief executive, Business in the Community said: "We are delighted to be working with ITV on this important national volunteering initiative.
"Business in the Community's Cares programme seeks to harness the time and talents of businesses to make positive change within the communities that they operate. This collaboration will raise the profile of volunteering and the positive benefits it brings."
In the West Midlands projects will be profiled on Central News and volunteers from local business will complete the projects on ITV's Big Clean-Up day, Sunday September 17. Locally, businesses can take part in challenges in: Birmingham - Shire Country Park, Sparkbrook.
Coventry - Park Wood, Canley. Sandwell - Mill Pool, West Bromwich.
Walsall - Goscote Valley, Leamore.
Businesses wishing to participate should visit www.bitc.org.uk/itvbigcleanup to find their local contact or call 0871 230 0335 directly. Individuals wishing to participate in ITV's Big Clean-Up should visit www.itv.com/bigcleanup"