West Bromwich Albion have appointed Midlands coach operator Johnsons to work for the Barclays Premiership football club.
The firm will be responsible for transporting fans in their hundreds to all away matches for the new season which kicks off on Saturday when Albion visit Manchester City.
The new business adds another big name to a rapidly expanding client portfolio that includes Warwickshire County Cricket Club, several leading banks and building societies plus numerous other clients.
Stuart Curtis, commercial manager for West Bromwich Albion said: "Johnsons demonstrated that they have the ability to handle the transportation of large groups of people. Their back up facilities in Henley- in- Arden are impressive, and we look forward to working with them throughout the coming season."
John Johnson, director at Johnsons, added: "We are delighted to be working for West Bromwich Albion. We are really pleased to be involved."