The head of JCB says he would be interested in buying iconic British car manufacturer Jaguar from Ford.
Sir Anthony Bamford, chairman of the Staffordshire firm, said the prospect of a "British solution" for Jaguar was enticing - as long as the marque could be split from Land Rover.
Both brands are part of Ford's Premier Automotive Group (PAG), also including Volvo and Aston Martin, which it has been suggested the US firm could split up.
Ford's senior management, led by chairman and chief executive Bill Ford, reportedly is considering packaging Land Rover and Jaguar together and selling a majority stake in them to a financial investor.
Sir Anthony is currently at the Bonneville salt flats where a JCB engine was used to set a new 350mph land speed record for diesel cars.
The sticking point may be if Ford decides to offload Jaguar along with Land Rover, which analysts believe are so closely linked they could be sold as a package.
Sir Anthony outlined ideas to downsize Jaguar, including stopping production of the X-type and remodelling the XJ. He is also said to have criticised Ford's decision to cancel the F-type roadster.
He said: "If it can separate Jaguar out from Land Rover, then I'd like to buy it.
"The little car [X-type] needs to go. The S-type is critical and the XJ is a very good car but it needs a re-skin."
Sir Anthony added: "Ford could make a lot of money by selling Land Rover.
"Selling them together won't make much because Jaguar is regarded in the world as a dog."
Sir Anthony, one of the richest men in the Midlands with an estimated family fortune of £900 million, contrasted JCB with private equity firms.
"If private equity companies get involved they'll borrow from all over the place and sell it in three years.
"That's not us. We've been in business for 60 years and I can see a long-term future in Jaguar."
It is thought Rocester-based JCB has not approached Ford or Jaguar regarding a deal and PAG said talk of an offer was "pure speculation".
A spokesman for Jaguar said: "The recent reports around Jaguar and any sale is pure speculation.
"Jaguar is concentrating its efforts on revitalising the business and we are starting to make progress with our plans evidenced with the successful introduction of the all new XK sports car.
"Since the launch of its recovery plan in 2004 Jaguar has made significant progress in reducing fixed costs, refocusing the brand and developing exciting new products."
Earlier this month it was also reported Russia's sixth richest man and owner of the Gaz car manufacturer, Oleg Deripaska, was considering a bid for Jaguar.