The Ashaninka Tribe from the Peruvian Amazon are building on their unusual relationship with a Birmingham-based business.
The tribespeople, featured in the Channel 4 programme Medicine Men Go Wild are planting a tree in the rainforest for every Eco home information pack (EcoHIP) that is sold in the UK by the Brindleyplace business.
EcoHIP had already committed to directly support suitable environmental initiatives and secured the unusual partnership when they heard of the work of Ecotribal, a specialist company which has enjoyed a long association with the tribe.
Patrick Headley from EcoHIP said: "From the outset, we were serious about environmental issues and charitable support and we had already committed to donate money from every pack sold to projects working to cut carbon emissions.
"When we heard about the work that Ecotribal was doing with the Ashaninka as part of a carbon offsetting programme, it was a perfect partnership. We are sure that our customers will feel that they are really making a positive contribution knowing that the tribe will be planting their tree in the Amazon rainforest. I can assure them that absolutely no extra costs of any kind are being passed on.
Ecotribal was set up to support tribal communities by offering strong eco branding for their sustainable products and by developing fairtrade and organic standards.
Their aim is to encourage sustainable development among communities which are remote, but facing rapid change as Western 'civilisation' sweeps over them.
Anyone wishing to support EcoHIP's plant a tree campaign with the Ashaninka can find out more at www.ecohip.co.uk
