A finance professional has swapped his role as tax advisor to take on an even more demanding task - launching Birmingham's largest children's play centre.
Alastair Hick, on a career break from PricewaterhouseCoopers in Birmingham, has teamed up with his wife Julie to launch Hickory Dickory's Playhouse in King's Heath.
The couple have already invested £300,000 into the 15,000 sq ft centre, which houses an indoor sports pitch for basketball and football, spiral and tube slides, a ball pit and two netted trampolines.
The main attraction, however, will be the four lane Astra Slide - one of the largest available in the UK.
And, in case it all gets too much for mum and dad, the couple have included a "parents' haven" which gives adults a place to chat and enjoy a coffee, whilst being able to keep an eye on their children.
The venture is backed by Mustard.uk.com and Business Link Birmingham and due to open its doors on January 28.
"We have two children ourselves, and were often faced with the dilemma of where to take them at weekends and school holidays," said Mr Hick.
"Having visited similar play centres in other parts of the UK, we saw how popular this type of venue could be and knew that there was certainly a gap in the marketplace in Birmingham."
A total of 16 members of staff have already been employed, with the potential for more full and part-time staff, particularly to cover busy periods, such as summer holidays and weekends.
"It is our intention that Hickory Dickory becomes a hub in the community for both children and parents to catch-up with friends and neighbours," said Mrs Hick, a registered children's nurse and health visitor.
"We plan to hold regular toddler mornings, children's parties and art and craft sessions to provide a safe, fun and exciting place for families to spend time together."
Business Link Birmingham's Doug Barrons said the playhouse was a perfect example of how a simple idea can become an exciting business.
"I'm sure it will quickly make a positive contribution to the community and local economy, as both Alastair and Julie are committed to growing the company and employing more staff as demand increases," he said.