Investment specialists from Birmingham have ploughed in £2 million to boost a major communications, planning and crisis management consultancy.
The Birmingham office of private equity house ISIS has put in the cash as part of a deal funded and advised from the Midlands.
Senior debt and working capital facilities came from Yorkshire Bank in the region.
Overall the investment initiative values Green Issues Communications £8.8 million, alongside senior debt and working capital facilities from Yorkshire Bank.
Reading-based Green Issues specialises in helping developers win planning permissions by communicating with communities and their representatives.
Examples in the West Midlands include a large exhibition and community forum over a development at Brass-ington Avenue, in Sutton Coldfield for 300 units, mini-supermarket, restaurants and shops in the town centre. The development was approved in autumn 2004.
Green Issues provides services to the majority of the country's 25 largest house builders, as well as clients in the retail, waste, logistics and airports sectors.
The company was founded in 1998 by Tom Curtin.
He said: "This investment gives us the strength and stability to grow into the future. The Government has placed a strong emphasis on consultation and we have the people and skills to deliver this."
Tim Trotter will join the company as non-executive Chairman. He founded Ludgate Group in the1980s and then sold it to Interpublic in the 1990s.
Richard Bucknell, a spokesman from the Birmingham office of ISIS, said: "Green Issues was a well positioned business in a relatively untapped market, with enormous growth potential."
The transaction was originated by Tom Spencer of Stamford-based Bishopsgate Corporate Finance.
Bishopsgate worked with Mr Curtin to develop the most appropriate transaction structure and to source the right funding partners for Green Issues.
Mr Spencer said securing equity investment from ISIS, gave the business "the right structure to further its growth and realise its very significant potential".
Debt funding was provided from the Birmingham office of Yorkshire Bank.
ISIS typically invests in transactions between £5 million and £75 million in companies with profits in excess of £1 million.