Two women have established one of the country’s most successful telecommunications firms from its base in Birmingham.
Margaret Brewer, managing director of Interactive Telecoms, has watched the business grow and has even received acknowledgment from global telecoms giant Cisco for its approach.
Ms Brewer, long with operations director Alison Moore, have ploughed all their efforts into making Interactive a success, and have been rewarded with excelent results.
Ms Brewer said: “I strongly believe that we have one of the most dedicated teams within the industry. Every year, Cisco asks hundreds of its partners across the UK to put forward innovative ideas for driving its products and services.
“Around 1,000 are offered, and Cisco chooses five as viable initiatives. In 2008, two of those five were the brainchild of the Interactive team.
The team are sworn to secrecy about their ideas as Cisco brings them to fruition.
“It makes me very proud. The business world as a whole is quite an oppressive environment right now as a result of the economic climate, so to be able to go into work and enjoy a dynamic, flourishing atmosphere that is buzzing with enthusiasm and opportunity is something I value,” she said.
The company has enjoyed extensive growth, tripling in size in the past 12 months. Margaret believes that success is down to its refusal to be threatened by the bleak economy.
“Where other firms are slashing budgets, tightening belts and almost, to my mind, lowering their heads to try and weather the storm, the team and I are standing tall, ploughing investment into the business and driving it forward.
“When I started the company, I went into it with my eyes open and I was determined to make a success of it. We made our mark on Cisco last year by investing in a demonstration suite – the only one between London and Manchester.
“We’re now planning a major refurbishment of a further floor in the Vittoria Street building where we’re based to grow our sales force further, and we’ve set ourselves a target to be made Cisco Partner of the quarter toward the end of this year.
“What is becoming clear about the economic downturn is that half-hearted measures won’t do. We live in a world of convenience and immediacy, and our end-to-end offering means that we can ensure businesses throughout the region are constantly at the cutting edge of technology and benefiting from first-class communications.
“If we don’t invest in communicating that, how can we make those promises?”