A growing IT consultancy with clients from across the world has set up shop in the West Midlands - and is already planning its expansion by recruiting new staff.
Analitica - which has dealt with a host of wellknown companies including Warner Brothers, Polo Ralph Lauren and Toyota Financial Services - has set up offices at the University of Warwick Science Park's Business Innovation Centre in Binley, Coventry.
The company, which implements business intelligence systems to help organisations with decision-making, has head quarters in Altrincham and moved south to create an application support centre for its clients.
Bosses at the company, which was set up in 2002, want to expand the team of seven by tapping into the pool of graduates through the University itself - as well as the local workforce - for support and field consultant posts.
Andy King, a consultant and founding director of the firm, said the application support centre is set to develop even further, with the current recruitment drive just the beginning.
Mr King said: "Analitica's expansion has led to the establishment of the application support centre, which is an exciting addition to our portfolio of services and is seen as a natural growth area for the business.
"As it develops it will inevitably lead to further job opportunities in the area and Coventry in particular."
Mr King added that the site in Binley offered many services that are suited to developing businesses.
"The business innovation site is ideally suited to us because of the additional support and business services that it offers.
"It is specifically geared towards technology and innovation companies such as ours and in this way can offer valuable support as we continue to expand."
Karen Aston, manager of the business innovation centre at Binley, said: "It is pleasing to know that businesses based at the centre are looking to expand and are also looking into recruiting graduates from the university itself.
"The innovation centre was created to foster growth of small, start-up technology and innovation led companies, which will play an important role in the local economy."