A pioneering 'intelligent cot' which has been developed by four Coventry University graduates has helped them to scoop the award for the region's most forward-thinking company.
The company, Intellicot, was set up earlier this year and scooped the Foresight competition held at Coventry TechnoCentre, receiving their award from Advantage West Midlands chairman Nick Paul.
The competition, funded by Advantage West Midlands, was launched to help give companies the support they need to increase their competitiveness and profitability.
This included mentoring and the opportunity to pitch their plans to leading business advisors, with the goal of being offered up to £2 million in venture capital to launch their ideas into the market thanks to business angel network Beer & Partners.
The Intellicot connects to modern home network systems to monitor the temperature within the cot, enables parents to see and hear the baby from any room in the home, remotely rocks the baby and has a platform which raises the mattress to make it easier for parents to lift the child out.
All four directors - Paul Byass, Adam Treen, Peter Lea and Jonathan Peaty - all studied at the university and the company has now moved to nearby units at the TechnoCentre.
Paul Byass, technical director of Intellicot, said: "The product came about when we were studying at Coventry University and now we are working out of Coventry TechnoCentre which just shows the links between the educational facilities and business.
"While we were on our industrial product design course, our brief was to redesign a domestic product and we all agreed the baby's cot hasn't changed much over the years and was in need of a revamp.
" We recognised that many modern homes are now fitted with a home network system to control their lighting, heating and security and we thought it would be a great idea to design a cot which can also be linked up to this.
"We're delighted to win this award as it gives us a foot in the door as we try to get the venture capital to really hit the market with a simple version of the product."
AWM chairman Nick Paul said: "The Intellicot is clearly a fantastic idea and the team has shown true entrepreneurial passion.
"Innovative ideas and the spirit to turn them into reality - with a little help from the public sector where it's required - is just what this region needs if we are to establish an environment in which business can thrive.
"Getting access to the right venture capital and funding can be a problem for SMEs and this competition, while also showcasing some of the forwardthinking companies in our region, is giving them access to some of the best funding available and we are grateful to Beers & Partners for their support."
Joint runners up in the competition were:
* Skyrota Wind Turbines - a company run by Richard Chadwick which has created a pioneering wind turbine for the environmental technologies market
* Synchronized Building Systems - a Worcester company run by Kevin McInerney.