A sell-out audience looks set to watch top agencies battle it out for one of the year's most prestigious industry accolades in design, advertising and marketing.
Innovative, classy and stylish entries from a host of companies across the Midlands, East, South West and Wales, will line up in Birmingham to compete for the Cream Awards in Birmingham this week.
Judged by a panel of experts, the winners of the awards will be announced at a black-tie awards presentation at the MacDonald Burlington Hotel in Birmingham on Thursday.
Emma Neilson, event manager for the awards, said: " There has been tremendous interest this year."
The awards – organised by Adline magazine – are sponsored by The Birmingham Post, Birmingham and Solihull Business Link in association with Plus Design Expo and Stephens & George Print Group.