Hundreds of construction jobs will be created in the Midlands by one of the biggest regeneration schemes in the UK, it was revealed today.
The 15 to 20 year project in North Solihull could bring in up to £1.8 billion - and breathe new life into an area hit by " pockets of deprivation".
Newcastle-based housebuilder Bellway has confirmed it has won a contract from Solihull Council to deliver the project.
The company is part of a consortium which includes Coventry- based housing association Whitefriars and the local authority.
The regeneration scheme is aimed at bridging the economic divide between wards in North Solihull, some of the most deprived in the country, and wards in South Solihull which are among the most affluent.
Located to the south east of Birmingham, North Solihull comprises Chelmsley Wood, Fordbridge, Kingshurst and Smithswood - a total population of nearly 40,000.
Early estimates for the scheme suggest that it will generate up to £1.8 billion of public and private investment over the next 15 to 20 years.
Chief executive of Whitefriars, Howard Farrand, said it had been established that there were pockets of deprivation in the regeneration area "and in some ways that is a double hit because of the relative affluence of South Solihull".
He added: "This project has been comprehensively planned to ensure it delivers in all areas - in education, crime transport, schooling, skill training, jobs and more.
"We will work with training courses, and colleges to ensure that people will be able to benefit from the work which will come."
He said the idea would be to develop a whole range of skills, including those in the construction industry.
Mr Farrand said it was expected the project would create the equivalent of 300 full-time construction jobs.
Solihull Council said the work would target 15 key areas and was likely to start in the New Year.
Bellway is already carrying out regeneration work in Liverpool and East London.
Bellway shares closed up 5.5 at 829.5p.