Black Country developer Castlemore Securities will oversee a £315 million regeneration scheme to revitalise a run down part of Sheffield city centre.
The privately owned company, established by chairman Grahame Whateley, beat four other shortlisted bids to become Sheffield City Council's preferred partner for the West Bar project.
Castlemore's scheme comprises 500,000 sq ft (46,450 sq m) of offices, 90,000 sq ft (8,360 sq m) of retail and leisure, a foodstore, 240 bed, four star hotel and approximately 550 apartments.
Utilising the skills of Midlands-based award winning architect, Glenn Howells, the West Bar project is the latest in a series of inner city regeneration schemes gained by Castlemore.
These include a one million sq ft (92,900 sq m) commercial scheme in Bristol, a £250 million one in Sydenham, south-east London and a challenging mixed-use, 75-acre brownfield development in Southall, west London.
Brett Lovett, design director for Castlemore Securities, said: " Working towards projects such as West Bar forms a key future focus for Castlemore and has been gained through our in-depth commercial knowledge, creativity and proven ability to successfully handle schemes of this magnitude.
"Our focal point was very much one of creating an imaginative and soulful new part of the city, with great attention paid to the development of the public realm.
"Involving recognised partners from the world of architecture, the local council, key stakeholders and the general public, we haven't just created a blueprint but a naturally evolving scheme that inspires and has the support of the city."
With a predicted completion date of 2014, the West bar project is part of a major development drive.