When one of the world's most valuable brands puts its name to something you know it's going to be a success.
Last week Google launched yet another free download for our desktops, this time a voice over IP (VoIP) and instant messaging (IM) tool called Google Talk.
For the non-geeks, I'll quickly explain what that VoIP is. It allows you to make free telephone calls over the Internet using the microphone and speakers on your PC, to any likeminded person with the same setup, which is basically other geeks.
This technology has been around for years but it would seem that, as I predicted in my first column this year, 2005 will finally be the year VoIP makes it big. Call me a visionary if you like, but it was a technology waiting for broadband to become ubiquitous.
The problem that all VoIP networks face is critical mass. Early adopters are likely to end up talking to the likes of Eugene from Big Brother, and other members of the "Radio Club".
The only real player in the VoIP marketing is Skype who may have up to 40 per cent of the market depending on whose statistics you believe.
With their system you can make calls to conventional telephone users too, but there is a cost involved.
The other problem with VoIP is that "landline" calls, as they are still nostalgically called, are now so cheap they are as good as free. Like most people, worrying about paying an extra 0.5p per minute on my national calls doesn't keep me awake at night.
Regular international callers may be more interested.
What's more, the notion that calls are entirely free is only true if you are not the one paying for your broadband connection.
Google Talk is not just VoIP, it is a SMS and IM client too, and can be used to send text and instant messages to other systems that use the open Jabber/XMPP protocol, like iChat and Gaim.
These companies must be delighted that they have the global clout of the Google brand behind their protocols. The only brand that can come close in persuading the masses to use VoIP is Microsoft's MSN messenger, already very popular for IM.
But cometh the mighty Google brand and all subjective comparisons will be ignored and Google Talk will become the dominant player.
Google is slowly taking over our desktops if not the World. We can use Gmail for our e-mail, Froogle for our shopping, Google News for our news feed and now Google Talk for our phone calls - oh and you can use them as a search engine too.
I'm sure that founders Brin and Page will not stop until the Google brand is permanently etched onto all our retinas, through staring at it so long on screen!