There is apparently one good book inside us all, just waiting to be written. But few of us ever put pen to paper and fewer still become JK Rowling.
However, an increasing number of us have found a modern vent for our literary aspirations by turning our hand to blogging.
For those unfamiliar with the internet, like students at Hogwarts - which seems very backward on ICT - web logging or "blogging" is the term we use for publishing our comments chronologically on a website.
Search for any subject on Google and you'll be bombarded with opinions from dozens of these online soap boxes.
Bloggers come in many shapes and forms. Self appointed pundits, wannabe journalists and people whose friends clearly left them in search of interesting conversation.
Some use their blogs as cathartic cures, others to postulate conspiracy theories.
We have a term for the latter on the internet too - "nutters".
Many people feel that to self-publish is rather sad, if not a little narcissistic. But among the bores and the nutters valuable opinions can be found. The virtual world offers the freedom to publish without censorship, even for those living in the less free parts of the real one.
The smarter marketing and PR professionals have already worked out that bloggers are a powerful viral communication channel. Get the right bloggers, blogging about your products or company, and you can expose your brand to a global audience.
The man who invented the term weblog was Jorn Barger. He was discovered begging on a San Francisco pavement last autumn. His cardboard sign - which is mandated under international begging laws - although a little dog is optional in the US, said: "coined the term weblog, didn't get a dime".
He was wearing a Google baseball cap. The irony that a man whose words where so often found via Google could now be found under a hat bearing the same name was wasted on his fellow countrymen.
Jorn ' s blog (www.robotwisdom.com) was full of comments and links to bizarre and fascinating nuggets of information that only a professional full time surfer could dig up.
As Jorn found out, there is no money in professional surfing, leading instead to his current occupation. Although most companies do employ professional surfers, they are usually being paid to do something else!
He had to let his site lapse as funds were need for more pressing projects, such as eating.
However, his luck must have changed, as last week his blog remerged on the web.
The site is now a list of links and the most eclectic collection of articles you are ever likely to find anywhere on the web.
There is a button to press if you want to leave him a donation too, but still no dog to pat.
If he had coined the term " Harry Potter", things might have worked out financially very different for Jorn. But thanks to him, many literary masterpieces will get published, if only on the web.
* Chris is managing director of internet consultancy WebXpress. This and other unedited articles can be found at www.webxpress.com .
His email address is: email@example.com.