A 'home grown' Malvern company with ambitious expansion plans is becoming one of the region's fastest growing housebuilders with a 500 per cent-plus increase in business so far this year.

Originally set up in 2001 to buy and sell land for residential development, Regal Executive Homes, the firm created by Damien Siviter with brothers Leon and Ward Binns, has moved fully into the housebuilding industry and within a year has increased its build programme from 64 units in 2006, to 336 in 2007, with a combined development value of £90 million.

Capitalising on the mergers of national volume housebuilders, the firm has concentrated on delivering small to medium sized developments of houses and apartments on pockets of brownfield land in towns and suburbs - sites often over-looked by the PLC builders due to their size or complexity.

With live developments stretching from Hucknall in the East Midlands to Gloucester in the South and more in the pipeline planned for Ludlow, Lincoln and Derbyshire, Regal Executive Homes says it is now on course to become one of the leading housebuilders in the region.

Ward Binns, a co-director of the company, said: "We have built up a solid reputation in our local marketplace and we now have a prime opportunity to become one of the major players in the industry, not only regionally but also on a national level.

"We are creating an extensive portfolio of residential and mixed use developments incorporating luxury apartment, well designed townhouses, detached family houses and mixed use developments with retail and leisure facilities. We now want to move the company forward in a very focused way.

"The mergers of the major PLC housebuilders have left a void in the market for medium sized builders with the capacity to develop bespoke designed sites, created specifically for that area and with the ability to tackle smaller brown-field sites ignored by many due to their complexity.

"We feel well equipped to make a significant contribution to this marketplace, and have demonstrated our commitment with nine sites currently under construction and a further 11 expected to commence within the next twelve months."

Seven two bedroom luxury apartments are being developed at 'Highbury House' on Highbury Road in Sutton Coldfield on the site of a former 1950s house; In Brownhills, seven semi detached and detached houses alongside a single bungalow are in construction at 'Whinstone Gardens' on New Road and also in Brownhills, two semi detached houses, three townhouses and ten four bedroom detached houses are under way at 'Fair-view Gardens' on Commonside.

In the South Midlands, 'Hill View Court' on Pickersleigh Road in Malvern will be complete by September and has just three homes remaining; while in Harvingtion, Evesham a development of two five bedroom detached homes launched to the market in July.

Elsewhere 'Pomona Court' in Hereford is the developers first mixed use scheme which incorporated retail, residential and leisure uses including a 52 bed Travelodge and ten residential apartments, five of which have been sold offplan.