A network that connects people who share the same hobbies has secured £100,000 funding from Birmingham City Council’s Finance Birmingham arm and private investors.
Hobzy - based at Birmingham Science Park - will use the money to help generate 300,000 users in the coming 12 months.
Hobzy.com works by allowing users to upload examples of their hobbies to gain feedback, find inspiration and join a worldwide like-minded community.
The revenue generation model for the website has a number of strands, including lead generation, selling advertising and encouraging registered users to buy ‘Hobzy credits’ for featured slots, themes and domain names.
The three founders of the company are all 23 years old. Alex Major, from Worcestershire, is an Aston University graduate.
Coventry University graduate Dan Rice and Andy Robinson met at school in Sutton Coldfield.
Andy Robinson worked with BBC Apprentice 2012 finalist Nick Holzherr, before the three were selected onto the Oxygen Accelerator programme with their Hobzy concept.
Andy Povey, client relationship manager at Finance Birmingham said: “Hobzy is a great example of a tech start-up that has created an online platform which is capable of appealing to a mass, worldwide audience.”
Dan Rice, Co-founder of Hobzy.com, added: “Knitting, crochet, scrapbooking and crafts such as pottery are some of the more popular hobbies being showcased on Hobzy.com currently.
"However, there are so many untapped markets that we need to target, such as martial arts and other sports.”