Women's clothing chain Hobbs has said it is delighted with the performance of its Solihull branch, although it has no plans to open further stores in the West Midlands.
Nicky Dulieu, finance director for the chain, said that in the last year its 1,700 sq ft in the Touchwood centre had performed better than the group's larger Liverpool site that had opened at the same time.
Ms Dulieu said: "We've been very pleased, Solihull is doing very well." But she added that there was unlikely to be more outlets opening in the regions, despite plans for five new UK stores by the end of the year.
Her comments came as Hobbs said it would be focusing on its development in the Middle East after initial trading at three stores in the region went well.
The privately-owned group will also open negotiations with potential partners in a number of other international locations.
Hobbs described the year to January 27 as "hugely successful", with new store openings and strong trading at existing sites lifting turnover by 24 per cent to £94.7 million and underlying earnings by 49 per cent to £20.8 million.
The company said it benefited from improvements to its products, as well as better in-store availability and new ranges such as jewellery.
The performance continued into the new financial year, with total sales growth of six per cent in the quarter to April 28.
Chief executive Nick Samuel said: "We anticipate a further year of growth as we continue to develop the Hobbs brand in the UK, internationally and online."
Hobbs opened its three Middle East stores in conjunction with a franchise partner in Bahrain, Dubai and Qatar at the start of the year.
Ms Dulieu said these stores were trading in line with target and that the company also had plans to open its first trial store in Hong Kong later in the year.
She added: "We are also planning to launch into US market.
"The right property in the right location will be key to our success over there and I would hope to open a store there within 12 to 18 months."
Solihull was one of five new outlets opened in the UK over the past financial year, with others in Liverpool, London, Walton-on-Thames and Reading.
A further two outlets have opened this year at Canterbury and Milton Keynes.
Ms Dulieu said the group had also succeeded in making a number of cost savings by transferring production from the UK to eastern Europe and the Far East.
She said: "Whereas previously we had produced virtually 100 per cent of our products in the UK, now 50 per cent is manufactured in eastern Europe, 35 per cent in the Far East and we have retained 15 per cent in the UK to allow us to respond rapidly to changes in fashion.
"I don't think it devalues the 'British-ness' of the brand to move production overseas.
"We have really upped our quality control as part of the move so products are of an equivalent or better quality than they were before.
"We also have British design teams working very closely with the manufacturers."
The group is 63 per cent owned by investment group 3i, with the remainder in the hands of management.